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Advertising high margin products directly on the floor in aisles next to the product’s location is very effective. Our technology competes with advertising tiles placed in aisles. In deciding what is best in your environment you may wish to consider issues and concerns such as keeping tiles clean and glued to the floor to avoid safety hazards and subsequent liability. Images projected in light from top shelves do not present these problems.

Another very effective and unused advertising space is the ceiling. Projected images, perhaps with a rotating motion, can be used to direct customers to specific aisles, departments or products.
Ceilings are ideal for projecting images. Even in markets with very high ambient light, ceilings are generally lit by reflected light rather than direct light.

As banks have decided to locate express banking centers, ATMs or even full service branches in supermarkets, customers might be directed to the banks location in the store through images projected on the ceiling, visible from many aisles.